Saturday June 6 at Renaissance Convention Center Aruba
about seminar
After three successful sold out events in Aruba with over 700 attendees in 2019. E-Aruba Business Seminar will have its fifth edition on Saturday June 6, 2020. The Business Seminar will have international TOP Speakers. This year edition will be focused on: Social Media & Digital Marketing, Marketing Trends, Influencer & Video Marketing, Entrepreneurship Innovation, and much more.
At the end of each presentation we will hold a panel discussion with local professionals and have Q&A for the attendees. The event production is led by Mr. Mark Benson from Infinity Media Aruba and Mr. Diederik Kemmerling from The Lab Digital Marketing Agency. By combining local and international speakers the seminar will cover important insights of the industry and inspire locals to succeed in business. New concepts, better business success stories. Light your future, don’t miss out!
8 years of experience planning and executing digital marketing strategies focused on sales and brand’s online awareness for companies such as McDonald’s, BunnyInc, Lenddo LATAM, Berlin Capital Investments (Germany) and Rubina Real State (Germany). At McDonald’s (Arcos Dorados), Natalia lead the digital transformation for the 10 countries in the Caribbean Division, including the launch of McDonald’s app. Currently, her role is focused on developing McDonald’s e-commerce and CRM strategy for the Caribbean Division through McDelivery.
Diederik Kemmerling
Diederik Kemmerling was born on February 4th, 1981, and is a Dutch internet entrepreneur specializing in E-Commerce and Social Media. He has spoken at international conventions on E-Commerce and Social Media and gives lectures at University of Aruba and Doc Opleidingen. Kemmerling studied International Business & Languages with a specialization in New Media at the Hogeschool Utrecht and at the University of Huelva, Spain. Kemmerling worked for several years as an E-Commerce & Online CRM Manager for Douwe Egberts, Sara Lee in Holland. He was responsible for developing Online Sales strategies, and increased online sales with 60% within 2 years. During his work at Douwe Egberts he gained a lot of knowledge from Holland's largest Digital Marketing Agencies like Digitas LBi, iProspect, New Craft, etc. In 2012, Kemmerling moved to Aruba and started The Lab Digital Marketing Agency. After 2 years he expanded The Lab successfully to Curacao. The Lab offers its services for 60+ clients, including the Aruba Tourism Authority, Marriott, Digicel Caribbean, Coldwell Banker, Kooyman, Tierra del Sol, Gold Coast, Pepia Est, Visser Trading and many more. The Lab has also supported projects for Aruba Doet, University of Aruba and Medellin Departments of Education. Kemmerling's work has allowed him to become an expert in the field of digital marketing, new media and online sales in the Caribbean. in 2017 The Lab received the honor of being awarded Best in Business 2017 by Guardian, for their professionalism, team work and their values.
Jess Todtfeld
Jess Todtfeld helps people who want to use media as a powerful digital marketing tool. Jess is President of Success In Media, Inc., one of the top communication training firms in the U.S. He is a speaker, trainer, author of 4 books and Guinness Record holder for most media interviews given in 24 hours on radio (112.) Jess helps CEOs, celebrities, entrepreneurs, experts and authors to harness the powerful tools they have access to so they can spread their messages to more people. Todtfeld was a TV producer on the national level for 13 years, having worked at ABC, NBC, and FOX in New York City. He has trained clients from the United Nations, IBM, JPMorgan, AARP, USA Today, Land Rover USA athletic challenge team, LinkedIn, North Face apparel's UltraMarathoner spokesperson, and the ASPCA.
Saina Shelton Headshot
Saina is a digital media expert who spent 12 years at YouTube/Google, specializing in brand & performance marketing, content creation, and pioneering new advertising formats. In her role as the Global Lead for Google’s Brands on YouTube, Saina led influencer marketing, drove adoption of data-driven methodologies, developed proven media strategies and helped to successfully launch the largest media campaigns for Google top brands.
Currently, Saina is focused on her entrepreneur venture, Insights Augmented, partnering with clients to train, facilitate, and consult in areas such as digital media, online video, influencer marketing, business development, go-to-market strategy & planning, team development, among other innovative methodologies.
Maciej Szczepaniak
Maciej leads global strategy & commercialization for offline measurement at Google. He helps advertisers connect their digital media strategies to offline sales. He is an experienced marketer, media analytics and brand building expert with over a decade of international experience spanning across all major markets in Europe, U.S. Canada, and Latin America. He has worked in several sales, product and business development roles at Google and is currently based in New York City. Throughout his assignments in markets like the US, France or Mexico he has worked with many start-ups advising them on their sales strategy, and market value proposition.
Ivy Lacle
Ivy Laclé was born and raised on the island of Aruba. She went on to complete further studies in The Netherlands specializing in Leisure & Event Management. As part of this specialization she focused on concept development and marketing of events. While in the Netherlands, she helped organized a successful TEDx event where she put her marketing and event management skills to the test. Last year, she moved back to Aruba to further develop her passion in marketing and to gain more knowledge in management. Ivy is an Account Manager at The Lab which is a digital marketing agency in Aruba. As an account manager she is responsible for setting and meeting online marketing goals for her clients. By doing this creativity and setting up strategies come hand-in-hand.
