E-Aruba is back, and better than ever.
Connect with impactful speakers, explore new perspectives from International Speakers, and build your future with the E-Aruba Business Seminar.
E-Aruba Business Seminar is a large one day seminar here on the Caribbean Island of Aruba at The Renaissance Convention Center. The focus will be on the topics of Digital Marketing, Social Media, E-Commerce, Customer Service Experience, and Company Culture
Ryo Zsun [Ree-oh Sun] joined the Zappos Family in 2012 as a barista in the Z'Cafe, serving Zapponians the very best Zappoccinos! In 2013, he joined the amazing Customer Loyalty Team, WOW-ing customers in the call center.
A year later, Ryo became The Culture Maestro touring guests from around the world at the Zappos Headquarters in downtown Las Vegas sharing the Zappos Story. Today, he continually shares his passion for company culture and customer experience through various speaking events.
Carlos Gil
In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era whereby a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In this session, Carlos Gil, best-selling author of The End of Marketing, will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling, and consumers don’t want to be sold to; they want to be engaged.
After this session, you’ll be able to:
• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “marketing savage”
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Reach a new audience of consumers through Web3 technology, including NFTs and the Metaverse
• Invest in NFT communities which will yield more significant ROI for your brand than Facebook Ads
• Implement best practices from notable organizations, including Wendy’s, Adidas, Chipotle, Visa, Pepsi, Budweiser, and others
Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands, including LinkedIn.
Timo Raab
Timo Raab is a global E-Commerce expert with a diverse background in the consumer goods and luxury industry. Having worked both in strategic as well as in operational roles in key markets, he is a strong advocate for digital acceleration and collaboration. Most recently he has been leading the E-Commerce Business for several L’Oréal Brands including Kérastase, where he doubled the E-Commerce Share of Business in three years.
Saina Shelton Headshot
Saina is a digital media expert who spent 12 years at YouTube/Google, specializing in brand & performance marketing, content creation, and pioneering new advertising formats. In her role as the Global Lead for Google’s Brands on YouTube, Saina led influencer marketing, drove adoption of data-driven methodologies, developed proven media strategies and helped to successfully launch the largest media campaigns for Google top brands.
Currently, Saina is focused on her entrepreneur venture, Insights Augmented, partnering with clients to train, facilitate, and consult in areas such as digital media, online video, influencer marketing, business development, go-to-market strategy & planning, team development, among other innovative methodologies.
Diederik Kemmerling
Diederik Kemmerling was born on February 4th, 1981, and is a Dutch internet entrepreneur specializing in E-Commerce and Social Media. He has spoken at international conventions on E-Commerce and Social Media and gives lectures at University of Aruba and Doc Opleidingen. Kemmerling studied International Business & Languages with a specialization in New Media at the Hogeschool Utrecht and at the University of Huelva, Spain.
Kemmerling worked for several years as an E-Commerce & Online CRM Manager for Douwe Egberts, Sara Lee in Holland. He was responsible for developing Online Sales strategies, and increased online sales with 60% within 2 years. During his work at Douwe Egberts he gained a lot of knowledge from Holland's largest Digital Marketing Agencies like Digitas LBi, iProspect, New Craft, etc.
In 2012, Kemmerling moved to Aruba and started The Lab Digital Marketing Agency. After 2 years he expanded The Lab successfully to Curacao. The Lab offers its services for 60+ clients, including the Aruba Tourism Authority, Marriott, Digicel Caribbean, Coldwell Banker, Kooyman, Tierra del Sol, Gold Coast, Pepia Est, Visser Trading and many more. The Lab has also supported projects for Aruba Doet, University of Aruba and Medellin Departments of Education. Kemmerling's work has allowed him to become an expert in the field of digital marketing, new media and online sales in the Caribbean. in 2017 The Lab received the honor of being awarded Best in Business 2017 by Guardian, for their professionalism, team work and their values.
Ivy Lacle
Ivy Laclé was born and raised on the island of Aruba. She went on to complete further studies in The Netherlands specializing in Leisure & Event Management. As part of this specialization she focused on concept development and marketing of events. While in the Netherlands, she helped organized a successful TEDx event where she put her marketing and event management skills to the test. Last year, she moved back to Aruba to further develop her passion in marketing and to gain more knowledge in management. Ivy is an Account Manager at The Lab which is a digital marketing agency in Aruba. As an account manager she is responsible for setting and meeting online marketing goals for her clients. By doing this creativity and setting up strategies come hand-in-hand.
